CREATIVE STRATEGY
Reinforce BLACK+DECKER as a lifestyle brand during the peak Christmas sales period (Oct-Dec).
Establish position as ‘one-stop shop’ with a wide range of solutions for every household
to make life at home easier at Christmas across three major product categories:
1. Power and Outdoor tools 2. Kitchen and Cleaning 3. Crafting

CAMPAIGN MANIFESTO
Christmas is the perfect time to tackle those little jobs that have been waiting all year for your attention.
From outdoor jobs to crafts, cooking and home cleaning, BLACK+DECKER offers every tool you need to make the perfect Christmas feel easy.
There is no better time to let some BLACK+DECKER magic into your home than during the magical Christmas season.